The Guest Review Award program is an award for exceptional hospitality. 23.02.2019 13:49
As a result of large-scale reforms in Uzbekistan to ensure the accelerated development of the tourism industry, in particular the liberalization of the visa regime, the further development of inbound tourism, the creation of necessary conditions for the development of domestic tourism, attracting foreign investment and actively promoting the national tourism product on world markets, the flow of foreign tourists visiting Uzbekistan, as well as local tourists, is growing rapidly The economic potential of the regions is expanding.
An increase in the tourist flow has a positive effect on the growth of the quality of service in the field of tourist services. Especially the problem of the quality of tourist service in Uzbekistan is observed in districts and small towns. One of the most effective mechanisms for improving service in the hotel market is to increase the number of hotel complexes in the region, which in turn will lead to increased competition and competition for each guest.
One of the regions of Uzbekistan in which the quality of guest service has changed for the better today is the city of Kokand. Today there are 9 hotels in the city, but by the opening of the first International Festival of Folk and Applied Arts, which will be held from September 10 to 15, 2019, it is planned to put into operation 12 more hotel complexes that meet all international standards.
In general, the level of service at the hotel is an important component of the final impression of the guest about the place of his stay, moreover, when choosing a hotel, most tourists choose those accommodation facilities that have international certificates and awards – recognition of quality.
A vivid example of the recognition of quality by an international organization Booking.com The hotel "Asr" has received the Guest Review Award.
The Guest Review Awards program is held Booking.com annually, to reward partners for exceptional hospitality, which is evidenced by the ratings left by their guests after their stay.
Evaluation of the Guest Review Award program from Booking.com it is formed on the basis of at least 5 ratings based on reviews published on the site Booking.com within 24 months.
Receiving the Guest Review Award from the Asr Hotel is a confirmation that the level of service in this tourist accommodation facility is one of the highest in the Ferghana region.
